Generative AI for Crowdfunding

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Research Goals

RQ1: How do medical crowdfunding campaigns differ from AI-generated replications?

  • Step 1: Scrape GoFundMe's medical fundraising homepage. I should be able to adapt Alex Fischmann's script from last summer.
  • Step 2: Prompt an LLM (GPT-3 or GPT-4) to rewrite scraped campaigns. This may require fine-tuning. Write a script to replicate n campaigns n times. We want a 1-1 relationship between an original campaign and its replication. In other words, the output should adhere to the facts provided in the prompt.
  • Step 3: Use natural language processing (NLP) techniques to compare original campaigns to their AI-generated counterparts. Analyze individual word associations with NRC or LIWC and overall tone with sentiment analysis.

RQ2: Which campaign is more successful with respect to medical crowdfunding?

  • We need IRB approval to conduct experiments with human participants.
  • Which factors contribute to a successful campaign? How do we quantify success?